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First tagged "advertising" by John Williamson "JargonTalk"
buy from amazon tags: illustration, advertising art, dwight garner, advertising, graphic design
Product Description
This smart and heavily illustrated volume facilities some-more than 300 selected book advertisements—startling and strange, pleasing and funny—that together exhibit a kind of tip story of American novel over a final century.
New York Times book censor Dwight Garner brings together strange ads for some of a many acclaimed and best-selling books of a twentieth century, including The Great Gatsby, Ulysses, On a Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on a Campaign Trail '72, White Noise, and dozens of other classics. These ads uncover us famous books when they were simply new volumes jostling for courtesy on bookstore shelves, not nonetheless icons of a literary culture. And a ads constraint many dear authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a good many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers."
In his introduction, Garner explains a changing styles of book advertising; explores a cross-pollination between novel and a universe of advertising, in that many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before edition their initial books; and creates a convincing box that these selected ads are critical and durability literary documents.
Read Me is a fascinating and surprising frisk by literary history, and an ideal present for any reader.
Product Details
- Amazon Sales Rank: #152999 in Books
- Published on: 2009-11-01
- Released on: 2009-11-03
- Format: Bargain Price
- Number of items: 1
- Binding: Hardcover
- 288 pages
Editorial Reviews
Review
“These tiny though punchy ads move behind a time when new books were an essential partial of a informative conversation.” (Newsday )
“Stare during this book for hours, dawdle on a singular image, and by a finish of a weekend, you’ve done a grand outing by a literary story of a 20th century.” (Chicago Tribune (Printer's Row Blog) )
About a Author
Dwight Garner is a book censor for a New York Times. A former comparison editor of a New York Times Book Review, he was a first books editor of Salon.com. His essay has seemed in Harper's Magazine, The Oxford American, The Nation, Slate, Vanity Fair, and elsewhere, and he is during work on a autobiography of James Agee. Garner lives in Garrison, New York, with his mother and dual children.
Customer Reviews
Most useful patron reviews
2 of 2 people found a following examination helpful.
By Boko Botanicals
Browsing by this collection of book advertisements, dating behind to a 1900s, is like going by a world's coolest high-school yearbook, though one with books instead of people -- we get to see all your favorite books when they were immature and fresh-faced, and infrequently a small dorky. ("And a women--what women we meet!" an ad for Joseph Conrad screams, full with cheesy silent-movie-type painting of a unsettled damsel. And check out a immature Cormac McCarthy, from 1968, looking like a sportscaster.) It's an intriguing demeanour during a inlet and techniques of promotion (one ad, from a 1940s, wants we to know that a quoted reviews were not created underneath a change of marijuana), but, for book-lovers, it's also a unequivocally fun romp, with lots of oddity discoveries and informed aged friends.
2 of 2 people found a following examination helpful.
By Jerry Beck
I unequivocally enjoyed reading Dwight Garner's book. The ads paint how readers initial listened of many of these books, and a approach these classical books were "sold" to a public. It's fascinating amicable story - and utterly a fun to browse. we rarely suggest this. You might quote me: "I couldn't put it down!"
0 of 3 people found a following examination helpful.
By Diva
For a male who takes so many "cheap shots" during other writers who tell works that take years of investigate to write, books that unequivocally matter, and mostly put their lives on a line, this is a zero book that no edition association would have ever bought if a name of a author was not "Dwight Garner", one of a many absolute male in creation books a strike or a miss. Everyone kisses his butt.
The book is what it is. An ominous book about promotion books. Guess someone had to write it.
What's a matter Dwight, isn't a Times profitable we enough?
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